Advertising Disclosure

Effective Date: December 15, 2025

At Keystone, we are committed to transparency in all our business relationships and communications. This Advertising Disclosure explains our advertising practices, affiliate relationships, and any compensation we may receive from third parties.

Our Commitment to Transparency

We believe in maintaining the trust of our users and visitors. As part of this commitment, we disclose all material relationships between Keystone and advertisers, affiliates, or other third parties that may influence our content or recommendations.

This disclosure is made in accordance with relevant advertising standards and regulations, including guidelines established by advertising authorities in the United Kingdom and internationally.

Affiliate Relationships

Affiliate Programme Participation

Keystone may participate in affiliate marketing programmes. This means we may receive compensation when you click on certain links to products, services, or resources mentioned on our website and subsequently make a purchase or take a qualifying action.

How Affiliate Links Work

When we include affiliate links on our website:

• We may earn a commission if you purchase products or services through these links
• The price you pay is not affected by our affiliate relationship
• You are under no obligation to use our affiliate links
• Our compensation may be based on clicks, sales, or other qualifying actions

Our Recommendation Policy

We only recommend products, services, or resources that we believe provide value to our users. Our affiliate relationships do not influence our honest assessment of products or services. We maintain editorial independence and provide recommendations based on our professional experience and evaluation.

Financial Relationship Transparency

Where we have a material financial relationship with a recommended product or service, we will clearly disclose this relationship. This ensures you can make informed decisions about whether to use our affiliate links or seek alternatives.

Sponsored Content

Identification of Paid Content

We may publish sponsored content, which is material that has been created in collaboration with or paid for by third parties. All sponsored content on our website will be clearly identified with labels such as "Sponsored," "Paid Partnership," "Advertisement," or similar designations.

Sponsored Post Labelling

When we publish sponsored content:

• We clearly mark all sponsored posts at the beginning of the content
• We maintain editorial control over all content published on our website
• We only accept sponsored content that aligns with our values and provides value to our audience
• We ensure sponsored content is factually accurate and not misleading

Brand Partnership Disclosures

We may enter into partnerships with brands, service providers, or other businesses. These partnerships may involve financial compensation, product provision, or other benefits. We will disclose these relationships when discussing or recommending partner brands or services.

Content Authenticity Guarantees

Regardless of sponsorship or partnership arrangements, all content on our website reflects our honest assessment and professional opinion. We do not allow sponsors to dictate our editorial content or compromise the integrity of our recommendations.

Third-Party Advertising

Display Advertising Networks

We may use third-party advertising networks to display advertisements on our website. These networks may place cookies or use other tracking technologies to deliver relevant advertisements based on your browsing behavior across multiple websites.

Behavioural Targeting Disclosure

Some advertisements on our website may be targeted based on your interests and browsing history. This practice, known as behavioral advertising or interest-based advertising, uses information about your online activities to show you advertisements that may be more relevant to you.

Cookie Usage for Advertising

Third-party advertisers may use cookies and similar technologies to collect information about your browsing activities. This information helps deliver personalized advertisements and measure advertising effectiveness. For more information about cookies and how to manage them, please see our Cookie Policy.

Ad Personalisation Practices

We and our advertising partners may personalise advertisements based on various factors, including:

• Your browsing history on our website and other websites
• Your geographic location
• Your device type and browser information
• Your interactions with our content and advertisements
• Demographic information where available and permitted by law

Your Rights and Controls

Advertisement Preference Management

You have control over the advertisements you see and the data collected for advertising purposes. You can manage your advertising preferences through various means:

• Adjust your browser settings to block or limit cookies
• Use browser privacy features or extensions
• Opt out of personalised advertising through industry opt-out tools
• Modify your preferences on advertising network websites

Opt-Out Procedures

To opt out of personalized advertising:

• Visit industry opt-out pages such as the Digital Advertising Alliance or Network Advertising Initiative
• Enable "Do Not Track" settings in your web browser
• Use privacy-focused browser extensions or ad blockers
• Adjust your advertising preferences through our Cookie Management tool

Please note that opting out of personalised advertising does not mean you will see fewer advertisements; rather, the advertisements you see will be less tailored to your interests.

Data Collection for Advertising Purposes

When you visit our website, we and our advertising partners may collect certain information for advertising purposes, including:

• Pages viewed and content accessed on our website
• Time spent on different pages and sections
• Links and advertisements clicked
• Device and browser information
• IP address and approximate geographic location

This information is used to deliver relevant advertisements, measure advertising effectiveness, and improve our services. For detailed information about data collection and use, please refer to our Privacy Policy.

Rights Under Privacy Regulations

Depending on your location, you may have specific rights regarding your personal data used for advertising purposes under privacy regulations such as the GDPR. These rights may include the right to access, rectify, delete, or restrict the processing of your data. To exercise these rights, please contact us using the information provided below.

Compensation and Gifts

From time to time, we may receive products, services, or other benefits from third parties for review, evaluation, or promotional purposes. When we discuss or recommend such products or services, we will disclose any material relationship or benefit received.

Receiving free products or services does not influence our honest assessment. We maintain editorial independence and provide objective evaluations based on our professional experience and testing.

Professional Services and Consulting

Our primary business involves providing arcade game development and advisory services. When we discuss industry topics, tools, or resources, these discussions are based on our professional experience and expertise. We may have business relationships with companies or services we mention, which will be disclosed when material to the discussion.

Changes to Advertising Relationships

Our advertising relationships and disclosure practices may change over time as we explore new partnerships and advertising opportunities. We will update this Advertising Disclosure to reflect any material changes to our practices. The effective date at the top of this page indicates when this disclosure was last updated.

Questions About Advertising

If you have questions about specific content, advertisements, or our advertising relationships, we encourage you to contact us. We are committed to maintaining transparency and addressing any concerns about our advertising practices.